About Us
Beauty People is India’s own clean beauty powerhouse — a brand born from three decades of
manufacturing excellence, innovation, and a deep understanding of Indian beauty needs.
Rooted in the legacy of Mod Waves Cosmetics, founded in 1990, we have always believed that
beauty should be safe, inclusive, and performance-driven.
Our journey began with a single mission: To create world-class cosmetics that combine skin-
loving care with uncompromising quality. Every shade, every formula, and every product is
designed for Indian skin tones, Indian weather, and Indian lifestyles, standing against global
beauty standards.
Built on the pillars of science, creativity, craftsmanship, and strategy, Beauty People is more
than just a beauty brand — it’s a movement towards empowering self-expression through clean,
conscious beauty.
From bold lipsticks to high-performance face products, from statement nails to eye essentials,
our creations reflect our promise: beauty that celebrates you, without compromise.
At the heart of this journey is a visionary team whose expertise shapes the brand’s direction and inspires its growth.
The Visionaries Behind the Brand
At the heart of Beauty People is a leadership team bound by a shared vision — to position Indian beauty on the global map while celebrating its roots.
Jitin Katyal – The Visionary Strategist
With over 15 years of cross-functional leadership, Jitin brings a rare blend of global perspective and Indian market insight. Before co-founding Beauty People, he spearheaded international business for renowned global beauty and lifestyle companies, expanding into SAARC and African markets. His strategic clarity and business acumen laid the foundation for Beauty People’s growth — building a brand that competes globally while staying authentically Indian.
Neeraj Duseja – The Master of Manufacturing Excellence
A stalwart in cosmetics manufacturing with over three decades of hands-on expertise, Neeraj has been instrumental in building advanced, ISO-certified production facilities. His leadership ensures that every product meets uncompromising quality standards, reflecting consistency, precision, and safety from formulation to finish. Neeraj ensures operational excellence through plant setup, process optimisation, and compliance -- building high-capacity manufacturing that delivers consistently at scale.
Neeraj Duseja – The Master of Manufacturing Excellence
A stalwart in cosmetics manufacturing with over three decades of hands-on expertise, Neeraj has been instrumental in building advanced, ISO-certified production facilities. His leadership ensures that every product meets uncompromising quality standards, reflecting consistency, precision, and safety from formulation to finish. Neeraj ensures operational excellence through plant setup, process optimisation, and compliance -- building high-capacity manufacturing that delivers consistently at scale.
Latika Katyal – The Creative Force
An alumna of the National Institute of Fashion Technology (NIFT), Latika has over a decade of experience in branding and marketing for international lifestyle brands. At Beauty People, she translates consumer insights into impactful campaigns, packaging, and product stories that resonate deeply with Indian consumers. Her vision ensures that every product not only performs but also connects emotionally.
Dr. Divya Katyal – The Science Connoisseur
A Ph.D. in Chemistry and a Gold Medalist in B.Sc. and M.Sc., Dr. Divya leads R&D with scientific precision. With a background in teaching and academic research, she brings deep expertise in ingredient safety, compatibility, and innovation. Her team — backed by Master’s degree holders from India’s top cosmetic science colleges — formulates skin-safe, high-performance products across all categories. Every launch under her leadership undergoes rigorous dermatological testing to ensure safety and efficacy.
Dr. Divya Katyal – The Science Connoisseur
A Ph.D. in Chemistry and a Gold Medalist in B.Sc. and M.Sc., Dr. Divya leads R&D with scientific precision. With a background in teaching and academic research, she brings deep expertise in ingredient safety, compatibility, and innovation. Her team — backed by Master’s degree holders from India’s top cosmetic science colleges — formulates skin-safe, high-performance products across all categories. Every launch under her leadership undergoes rigorous dermatological testing to ensure safety and efficacy.
Latika Katyal – The Creative Force
An alumna of the National Institute of Fashion Technology (NIFT), Latika has over a decade of experience in branding and marketing for international lifestyle brands. At Beauty People, she translates consumer insights into impactful campaigns, packaging, and product stories that resonate deeply with Indian consumers. Her vision ensures that every product not only performs but also connects emotionally.
Dr. Divya Katyal – The Science Connoisseur
A Ph.D. in Chemistry and a Gold Medalist in B.Sc. and M.Sc., Dr. Divya leads R&D with scientific precision. With a background in teaching and academic research, she brings deep expertise in ingredient safety, compatibility, and innovation. Her team — backed by Master’s degree holders from India’s top cosmetic science colleges — formulates skin-safe, high-performance products across all categories. Every launch under her leadership undergoes rigorous dermatological testing to ensure safety and efficacy.
Together, these visionaries merge strategy, craftsmanship, creativity, and science — forming the foundation of Beauty People.
Our
Story of Transformation
Beauty People’s journey began with the rich legacy of Mod Waves Cosmetics, founded in 1990
by Mr. Ashok Katyal — one of India’s earliest and most respected names in color cosmetics
manufacturing.
For decades, Mod Waves perfected the art of producing safe, high-quality cosmetics for leading
brands across India. But we wanted to go beyond manufacturing — to create a homegrown
brand that truly understood Indian beauty needs.
Thus, in 2024, Beauty People was born — a brand that would combine three decades of
technical know-how with a modern, clean beauty philosophy.
Certifications
Our mission was clear
From the beginning, every product has been crafted in our own facilities, giving us complete control over quality, safety, and performance.
A Heritage of Self-Expression
We believe beauty is not about masking imperfections — it’s about celebrating individuality.
For over three decades, we’ve helped women express themselves through our personalised
array of products. Whether it’s a bold red lipstick for a wedding, a sweat-proof compact for
humid days, or a high-shine nail polish for festive celebrations, every Beauty People product is
designed to empower confidence.
Our shade ranges embrace the full spectrum of Indian beauty — from fair to deep skin tones,
with undertones as diverse as the country itself. We don’t just follow trends; we adapt them to
the Indian lifestyle, ensuring that our products work in our climate, last through our
celebrations, and enhance our natural beauty.
This is why Beauty People has become a symbol of self-expression — allowing you to wear your
mood, own your look, and tell your story through beauty.
The Beginning of a Beautiful Journey
1990: Mod Waves Cosmetics founded by Mr. Ashok Katyal — becoming a trusted
manufacturing partner for India’s leading beauty brands.
2024: With the launch of Beauty People, we combined three decades of manufacturing expertise
with a vision for clean, performance-driven beauty. The expansion across lips, eyes, face, and
nails category along with exclusive festival kits, marked a milestone in our journey.
2025: Recognized as one of India’s leading clean beauty brands, expanding internationally and
inspiring confidence across millions of consumers.
Awaken the Beauty Within
Every Beauty People product is more than just makeup — it’s a commitment to your skin’s safety, your values, and your individuality. When you choose Beauty People, you choose colors that empower, formulas that care, and quality you can trust. Beauty People — Every shade tells your story.
Our Clean Beauty Promise
Vegan – No animal-derived ingredients
Cruelty-Free – Never tested on animals
Paraben-Free & Non-Toxic – Gentle, skin-safe formulations
Dermatologically Tested – Proven safe for daily use
Designed for Indian Skin & Climate – Built to last in real conditions
